{"title":"Steiff","description":null,"products":[{"product_id":"teddy-bear-superman","title":"Steiff Cuddly Friend Superman Teddy Bear The Best Quality Soft Plush Toy 29cm","description":"\u003cp class=\"richp\"\u003eSuperman is a name known around the world. His iconic red cape, blue suit, and the unmistakable “S” on his chest make the hearts of comic fans young and old race with excitement.\u003c\/p\u003e\n\u003cp class=\"richp\"\u003eThis 29 cm tall Superman Teddy bear brings an especially soft and cuddly version of the Super Hero to life.\u003c\/p\u003e\n\u003cp class=\"richp\"\u003eDressed in an integrated costume complete with trousers, belt, boots, and cape, he proudly displays the S-Shield emblem embroidered on his chest.\u003c\/p\u003e\n\u003cp class=\"richp\"\u003eThough kryptonite is his one weakness, Superman’s impressive abilities, from flight and astonishing speed to superhuman strength and heightened senses, make him nearly unstoppable.\u003c\/p\u003e\n\u003cp class=\"richp\"\u003eAlways brave and strong, he stands ready by our side to take on any villain.\u003c\/p\u003e","brand":"Steiff Germany Since 1880","offers":[{"title":"Default Title","offer_id":47710549999838,"sku":"114229","price":99.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/0914\/5566\/files\/Steiff_Cuddly_Superman_Teddy_Bear_1.webp?v=1764249934"},{"product_id":"hoppie-balletthase","title":"Steiff Cuddly Hoppie Ballet Rabbit in Pink Tutu The Best Quality Soft Plush Toy 30cm","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTwirl into joy with Hoppie Ballerina Rabbit in her adorable pink tutu! Dressed in a soft boa bodysuit, a tulle headpiece, and a flowing tutu, Hoppie is ready to dazzle on stage. Her extra-long ears sway gracefully during pirouettes, while her doll-like dangling body and granulate-filled paws ensure perfect posing for all her ballet moves. Measuring 12 inches tall, Hoppie is the ultimate companion for little and big dancers, bringing charm and elegance to every playtime performance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Steiff Germany Since 1880","offers":[{"title":"Default Title","offer_id":47710550196446,"sku":"081064","price":96.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/0914\/5566\/files\/8C7F655D-3725-412A-8E49-FCA4DEACCB11.jpg?v=1789194934"},{"product_id":"steiff-soft-cuddy-friends-berno-golden-doodle-26cm","title":"Steiff Soft Cuddly Friends Berno Goldendoodle Dog 26cm Plush Toys Baby Gifts Idea 0m+","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"380bc6d0-a727-421a-898c-0c9537cb51ca\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"dc8eb7c7-d6d5-42b7-bfd4-5d0581a0fe2f\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"251\" data-end=\"487\"\u003eMeet Berno, the lovable Goldendoodle from Steiff’s Soft Cuddly Friends collection. With his fluffy fur, gentle expression, and floppy ears, Berno is designed to be a comforting companion for babies, children, and dog lovers of all ages.\u003c\/p\u003e\n\u003cp data-start=\"489\" data-end=\"706\"\u003eMade from beautifully soft plush, Berno is perfect for cuddles, playtime, and taking along on everyday adventures. His child-safe eyes and premium craftsmanship make him a reassuring choice from the very first cuddle.\u003c\/p\u003e\n\u003cp data-start=\"708\" data-end=\"729\"\u003e\u003cstrong data-start=\"708\" data-end=\"729\"\u003eProduct features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"730\" data-end=\"1006\"\u003e\n\u003cli data-start=\"730\" data-end=\"788\"\u003e\n\u003cp data-start=\"732\" data-end=\"788\"\u003eSoft Goldendoodle plush with a friendly, cuddly design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"789\" data-end=\"831\"\u003e\n\u003cp data-start=\"791\" data-end=\"831\"\u003eMeasures approx. 26cm (14 inches) tall\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"832\" data-end=\"860\"\u003e\n\u003cp data-start=\"834\" data-end=\"860\"\u003eMade from 100% polyester\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"861\" data-end=\"895\"\u003e\n\u003cp data-start=\"863\" data-end=\"895\"\u003eFully machine washable at 30°C\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"896\" data-end=\"925\"\u003e\n\u003cp data-start=\"898\" data-end=\"925\"\u003eSuitable from birth (0m+)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"926\" data-end=\"1006\"\u003e\n\u003cp data-start=\"928\" data-end=\"1006\"\u003eFeatures Steiff’s iconic \u003cem data-start=\"953\" data-end=\"970\"\u003e“Button in Ear”\u003c\/em\u003e as a mark of quality and heritage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1008\" data-end=\"1211\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eCrafted to the highest standards of safety, materials, and workmanship, Steiff plush toys have been treasured since 1880. Berno makes a beautiful baby gift, keepsake, or addition to any plush collection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","brand":"Steiff Germany Since 1880","offers":[{"title":"Default Title","offer_id":47829580316894,"sku":"099175","price":76.45,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/0914\/5566\/files\/Steiff_Soft_Cuddly_Friends_Berno_Goldendoodle_Dog_Toy_26cm_1.png?v=1768458025"},{"product_id":"steiff-elmar-teddy-bear-32cm","title":"Steiff Elmar Teddy Bear Golden Brown 32cm Plush Toys Baby Gifts Idea for 0m+","description":"\u003cp\u003e Our classically cool Elmar Teddy bear proves you’re never too old to play with toys. He’s made from cuddly soft fabrics that are comfortable as your favorite hoodie. He has a jointed head, arms, and legs, so he’s always ready to strike a pose. Elmar comes to you from the famous brand with the “Button in Ear,” the world’s foremost maker of supreme-quality toys. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Detail:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: Made of cuddly soft plush\u003c\/li\u003e\n\u003cli\u003eSize: 32 cm\u003c\/li\u003e\n\u003cli\u003eColor: Golden brown\u003c\/li\u003e\n\u003cli\u003eEyes: Safety eyes\u003c\/li\u003e\n\u003cli\u003eEar tag: Yellow tag; brass-plated “Button in Ear”\u003c\/li\u003e\n\u003cli\u003eJoints \u0026amp; Pose: 5-way jointed\u003c\/li\u003e\n\u003cli\u003eSound device: None\u003c\/li\u003e\n\u003cli\u003eCare: Machine washable at 86°F (30°C)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlease note: that it is best practice to keep soft toys out of the sleeping environment for babies during the critical developmental period (birth up to 7 months of age – corrected for prematurity).\u003c\/p\u003e\n\u003cul class=\"product-specs list-unstyled\"\u003e\n\u003cli\u003e\n\u003cspan class=\"attribute-label\"\u003eBrand:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eSteiff Elmar 32cm golden brown soft cuddly plush Teddy Bear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA gorgeous 5 way jointed traditional teddy bear with safety eyes.\u003c\/p\u003e\n\u003cp\u003eMachine Washable. \u003c\/p\u003e\n\u003cp\u003eSteiff : known for unmatched quality since 1880.\u003c\/p\u003e\n\u003cp\u003eEvery original Steiff Teddy Bear \u0026amp; Steiff Animal proudly wears the world famous trademark, the Steiff \"button in the ear\"\u003c\/p\u003e","brand":"Steiff Germany Since 1880","offers":[{"title":"Default Title","offer_id":47829581201630,"sku":"022456","price":140.25,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/0914\/5566\/files\/Steiff_bear.png?v=1768456170"},{"product_id":"steiff-soft-cuddly-jimmy-teddy-bear-light-brown-40cm","title":"Steiff Soft Cuddly Jimmy Teddy Bear Light Brown 40cm Plush Toys Baby Gift 12m+","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:10f0d6b7-251e-4674-8d3c-2b892d4cc906-2\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"44ba9091-af53-422c-83ed-b98a1d0c75f4\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-start=\"112\" data-end=\"261\"\u003eMeet Jimmy from the \u003cem data-start=\"132\" data-end=\"153\"\u003eSoft Cuddly Friends\u003c\/em\u003e collection by Steiff—a lovable 40cm teddy bear with a sweet smile that’s sure to capture any child’s heart.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"532\"\u003eCrafted from beautifully soft plush in a light golden brown colour, Jimmy is perfect for cuddles and playtime. He features bean bags in his paws, soles, and bottom, allowing him to sit upright easily while also helping little ones develop their grip and tactile skills.\u003c\/p\u003e\n\u003cp data-start=\"534\" data-end=\"554\"\u003e\u003cstrong data-start=\"534\" data-end=\"554\"\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"555\" data-end=\"777\"\u003e\n\u003cli data-section-id=\"xpm2sd\" data-start=\"555\" data-end=\"570\"\u003e\n\u003cp data-start=\"557\" data-end=\"570\"\u003eSize: 40 cm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"gcz7u1\" data-start=\"571\" data-end=\"601\"\u003e\n\u003cp data-start=\"573\" data-end=\"601\"\u003eColour: Light golden brown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1f6v9c6\" data-start=\"602\" data-end=\"633\"\u003e\n\u003cp data-start=\"604\" data-end=\"633\"\u003eMaterial: Soft cuddly plush\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"qmvmss\" data-start=\"634\" data-end=\"665\"\u003e\n\u003cp data-start=\"636\" data-end=\"665\"\u003eFilling: Synthetic stuffing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"mgl2su\" data-start=\"666\" data-end=\"687\"\u003e\n\u003cp data-start=\"668\" data-end=\"687\"\u003eEyes: Safety eyes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"swv6fb\" data-start=\"688\" data-end=\"742\"\u003e\n\u003cp data-start=\"690\" data-end=\"742\"\u003eFeature: Signature stainless steel “Button in Ear”\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"n0o9s\" data-start=\"743\" data-end=\"777\"\u003e\n\u003cp data-start=\"745\" data-end=\"777\"\u003eCare: Machine washable at 30°C\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"779\" data-end=\"859\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA perfect gift for children or a charming addition to any teddy bear collection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Steiff Germany Since 1880","offers":[{"title":"Default Title","offer_id":47995993227486,"sku":"STEIFF113512","price":119.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/0914\/5566\/files\/img1037__09360.jpg?v=1773910119"},{"product_id":"steiff-unica-standing-unicorn","title":"Steiff Soft Cuddly Friends Unica Unicorn Standing 27cm Weighted Plush Toys Baby Gifts for 0m+","description":"\u003cdiv class=\"mb-7\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003e\u003cspan\u003eStanding at 27 cm tall, Steiff's Soft Cuddly Friends Unica unicorn comes with little bean bags in its white hooves so that it can stand steady. It is made of white, cuddly soft plush and has two sparkling golden stars on the left side of its bottom. It has black eyes and embroidered nostrils, and pink inner ears. Its white mane and tail are made from longish plush. An exceptionally beautiful cuddly toy that is sure to spark your child’s imagination and result in exciting playtimes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHandmade in Germany by the prestigious German company Steiff.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMeasuring 27cm\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Steiff Germany Since 1880","offers":[{"title":"Default Title","offer_id":48040900526302,"sku":null,"price":89.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/0914\/5566\/files\/IMG_20231201_0001_NEW.pdf.png?v=1775095066"}],"url":"https:\/\/myplayroom.com.au\/collections\/steiff.oembed","provider":"My Playroom ","version":"1.0","type":"link"}